Solutions

Where Ideas Get Down to Business...Here’s how executing ideas impacts a company’s sales.

Trade Show Promotion

On-Line Catalog

Challenge

Introduce new compact robotic parts handling to the gear manufacturing market

 

Action

Using unique cartoons to explain the benefits, an integrated campaign consisting of animated e-mail, direct mail, landing page & short video was launched leading up to its unveiling
at an industry trade show

 

Result

New prospects increased by 15% and the show unit was sold

Challenge

Migrate from a cumbersome print catalog by putting hundreds of standard SKUs on-line and enable customers to order directly

 

Action

Create a customized front end to assist in customer selection of the proper tool for the application.  Utilize an off-the-shelf solution to creating the backend complete with tech drawings, thousands of size options and a shopping cart

 

Result

Internal customer service calls on stock items reduced by over 50% while orders for standard products increased 12%

Global Branding

Trade Show Promotion

Challenge

Create a consistent visual brand that can be customized for global subsidiaries

 

Action

By developing of new web design, corporate brochure and videos, they provided company background, description of unique filtration process and outlined the varied applications.  Short videos by the company president explained many of the details.  All components were translated and revised to best suit sales efforts in Latin America, China, Japan and other Pacific Rim customers

 

Result

Increased name recognition in existing and new markets

Challenge

Increase awareness and traffic for a new machine model in front of an industry trade show

 

Action

An integrated campaign was developed consisting of e-mail, direct mail, landing page & short video to targeted prospects and existing customers

 

Result

Booth traffic increased almost 20%.  Sales engagement of new prospects for the new machine model worth $4 million prospective revenue

 

Also, Watch for Yourself...

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Quick contact

1-630-629-7531

 

Info@ksa-inc.com

 

P.O. Box 1261

Lombard, IL 60148

Quick Bio

Ken Slauf brings three decades of experience to your company at a fraction of the cost of internal marketing personnel or advertising agency.